In this session we will cover the results of Cornell research on customer spending and pricing trends at farmers markets. Learn practical ways to increase customer spending and daily sales. This session is ideal for farms selling fruit & vegetables, meat, dairy, and eggs as well as other farm products.
The Cornell Agriculture Marketing Research Program (CAMRP) announces a NEW series of farm marketing
workshops around the state. CAMRP manages MeatSuite.com and the Farmers Market Research Project
(farmersmarketresearch.cornell.edu). The marketing series focuses on how farmers selling directly to consumers can benefit from new tools, resources, and teaching on the topics of marketing and pricing for the upcoming 2025 market season.
CCE Ulster is hosting two workshops as part of this series. Both topics apply to livestock producers selling meat
directly to consumers while the second workshop will appeal to any producer selling at a farmers’ market such products as dairy, egg, fruit and vegetable, and many other products.
This material is based upon work supported by USDA/NIFA under Award Number 2022-70419-38562
